Features of Shinshu Beef

Shinshu Beef is a premium brand of beef raised across the naturally abundant regions of Nagano Prefecture. Known as “beef raised on apples,” Shinshu Beef lives up to its reputation by incorporating apples into the cattle’s feed.

Key Characteristics

1. Apple-Enhanced Feed:

Nagano Prefecture, second only to Aomori in apple production, uses its locally grown, nutrient-rich apples to create flavorful and high-quality beef. Apples provide essential sugars, vitamins, and minerals, which enhance the meat’s unique taste and quality.

2. Distinctive Flavor and Aroma:

The nutrients in apples contribute to the beef’s refined texture and distinctive sweet aroma, offering a one-of-a-kind dining experience.

3. Shinshu Premium Beef:

Shinshu Wagyu undergoes strict testing for oleic acid content. Only beef that meets the certification standards is marketed as “Shinshu Premium Beef,” ensuring exceptional quality and flavor.

Shinshu Alps Beef (Crossbreed)

Shinshu Alps Beef is a premium brand of beef raised in the pristine natural environment of Nagano Prefecture, surrounded by the majestic Japanese Alps. As a crossbreed of Holstein and Japanese Black (Kuroge Washu), it combines the best qualities of both breeds, offering excellent flavor and value.

Key Characteristics

1. Natural Environment:

Raised in the clean air, fresh water, and lush greenery of the Japanese Alps, the cattle benefit from an ideal environment for healthy growth.

2. Balanced Meat Quality:

Shinshu Alps Beef offers a perfect balance of lean meat and marbling, delivering a rich umami flavor and a satisfying texture.

3. Affordable Excellence:

As a crossbreed, it retains the premium taste and tenderness of wagyu while being more accessible in price, making it an excellent choice for various dining occasions.

4. Sustainable Rearing Practices:

Raised with care and attention, Shinshu Alps Beef reflects the commitment of local farmers to sustainable and ethical cattle farming.