Sera Minori Beef

What is Sera Minori Beef?

Produced by Minori Farm, located in the serene Sera Plateau in northeastern Hiroshima Prefecture, Sera Minori Beef is raised from one month of age to 25 months, all under one roof. This integrated rearing method minimizes stress on the cattle and allows for complete traceability, ensuring consumers receive beef that is both safe and reliable.

The farm employs unique EM Technology (Effective Microorganisms) to enhance the health of the cattle, delivering beef that not only tastes great but also carries added health benefits.

Features of Sera Minori Beef

1. Stress-Free Rearing

• The integrated feeding process reduces stress by allowing the cattle to remain in a single, familiar environment throughout their growth. This method ensures consistent quality and stress-free development.

2. Use of EM Technology

• EM Technology fosters a healthier environment for the cattle, improving their well-being. As a result, the beef has softer fat, a mild sweetness, and reduced fat odor compared to conventional beef.

3. Rich and Balanced Flavor

• The beef features tender marbling throughout the lean red meat, delivering a deeply flavorful experience unique to healthy cattle.

4. Transparency and Safety

• By monitoring the cattle’s diet and environment from start to finish, Minori Farm guarantees that Sera Minori Beef meets the highest safety standards for consumers.

Definition of Sera Minori Beef

1. Raised for at least 12 months at Minori Farm.

2. Includes crossbreeds (Wagyu × Holstein or other acceptable crossbreeds).

3. Graded with a meat quality score between 2 and 4.

Sera Minori Beef combines the best of natural rearing techniques and cutting-edge technology, offering a product that’s rich in taste, safe, and a joy to savor.

What is EM Technology?

EM (Effective Microorganisms) refers to a group of beneficial organic microorganisms, including photosynthetic bacteria, lactic acid bacteria, yeast, and filamentous fungi, that are advantageous to both humans and livestock.

By incorporating EM Technology into cattle rearing, the animals experience reduced stress and improved immunity, resulting in healthier, disease-resistant cattle.

Health-Centered Rearing Practices

To ensure optimal health, the calf barn at Minori Farm features the only underfloor heating system in Hiroshima Prefecture, maintaining a warm and comfortable environment for young cattle. This, combined with diligent health management, fosters the growth of robust and thriving cattle.

This innovative use of EM Technology, coupled with advanced care practices, guarantees the production of high-quality, flavorful beef that consumers can enjoy with confidence.