The brand name "Izumo Wagyu" refers to the castrated and non-calved black-haired cattle raised by JA Izumo members in Izumo City. Izumo Wagyu rivals famous brands in taste, characterized by fine marbling that imparts a unique sweet aroma and enhances the meat's umami and tenderness. The beef is graded based on marbling, and Izumo Wagyu consistently achieves high rankings, including Prime Minister's awards and top prizes in regional competitions. Farmers maintain the highest quality (grades 4 and 5) with meticulous care and love for each animal.