Echigo Beef is the flagship brand of Mikuni Corporation, produced and sold since the company’s founding in 1974. Inspired by the rich climate and fertile lands of Niigata Prefecture, Mikuni’s founder established the company to deliver premium local beef that reflects the essence of the region.

The name Echigo Beef originates from the historic Kokugyu Juuzu, a Kamakura-period guide detailing Japanese cattle breeds. The name was chosen to represent Niigata on a national scale while resonating with the local community.

Key Characteristics of Echigo Beef

1. Hybrid Excellence:

Echigo Beef is a crossbreed of Japanese Black (Kuroge Washu) and Holstein cattle, often referred to as hybrid cattle. This crossbreed combines the best traits of both species, offering a perfect balance of marbling and lean meat.

2. Tailored Feed for Superior Quality:

Mikuni developed a proprietary feed blend through years of trial and error, incorporating high-quality rice straw. This ensures meat with optimal marbling and a smooth, melt-in-your-mouth fat texture, delivering the quintessential beef experience.

3. Consistent Quality Through Dedicated Rearing:

Every calf is carefully selected by Mikuni’s expert buyers and raised in-house or at contracted farms under the same rigorous management system. This guarantees uniformity in quality and flavor across all Echigo Beef products.

What Makes Echigo Beef Delicious?

• Appearance: Vibrant red meat color with finely distributed marbling (sashi).

• Texture: Tender yet with a satisfying bite.

• Flavor: Fat that melts effortlessly in the mouth, delivering a rich umami flavor.

Mikuni’s Commitment to Quality

For over 40 years, Mikuni Corporation has refined its feeding techniques and rearing practices to create an unparalleled beef experience. Every cut of Echigo Beef reflects Mikuni’s dedication to providing “truly delicious meat” that elevates any dining experience.

With its combination of traditional craftsmanship and modern innovation, Echigo Beef is a one-of-a-kind delicacy that embodies the spirit of Niigata Prefecture.