Ashitaka Beef: A Natural Culinary Masterpiece

Nestled in the expansive green foothills of Mount Ashitaka in eastern Shizuoka Prefecture, Ashitaka Beef is raised in an idyllic environment surrounded by the Fuji-Hakone-Izu National Park. Among the cattle carefully reared in this region, only those with the most tender texture and rich flavor are selected to be branded as Ashitaka Beef.

Key Features of Ashitaka Beef

1. Exceptional Flavor and Quality:

Ashitaka Beef is known for its robust, full-bodied flavor and soft, tender texture. These characteristics are the result of a meticulous fattening process using specially selected feed over an extended period.

2. Commitment to Excellence in Rearing:

Established in 1997, the Ashitaka Beef Promotion Council is dedicated to producing high-quality, safe, and flavorful beef. Their efforts have been recognized with multiple awards at the National Beef Carcass Competition, including the prestigious Honor Award in 1997 (Kuroge Washu), the Grand Prize in 2000 (F1 breed), and the Excellence Award in 2002 (F1 breed).

3. Safety and Taste as Top Priorities:

• Feed and Health Monitoring: Only high-quality roughage and carefully selected feed blends are used. Regular blood tests and barn-wide disinfections ensure optimal health and a safe rearing environment.

• Confidence in Safety: Ashitaka Beef adheres to OIE (World Organization for Animal Health) standards and is subject to rigorous testing at meat inspection facilities, including BSE screening. Only beef that tests negative is distributed to the market.

4. Award-Winning Tradition:

With its focus on quality and safety, Ashitaka Beef is regarded as one of Japan’s top beef brands, produced with confidence and pride by dedicated farmers.

Safety Declaration

The Ashitaka Beef Promotion Council ensures that all Ashitaka Beef is reared in a hygienic, safe environment, with thorough barn disinfections conducted twice a month. The council guarantees consumers that all Ashitaka Beef adheres to the highest safety standards, providing peace of mind and a premium dining experience.

A Plea for Trust

Ashitaka Beef is more than just a product of its exceptional environment—it is a testament to the hard work and dedication of its producers. The council encourages consumers to enjoy Ashitaka Beef without concern, knowing it meets rigorous safety and quality standards.

The Ashitaka Beef Promotion Council proudly pledges to continue its commitment to producing delicious, high-quality, and safe beef for consumers to enjoy with confidence.