Agano Hime Beef

A New Brand Born in Agano

Agano Hime Beef is a premium beef brand nurtured in the abundant natural beauty of Agano City, Niigata Prefecture. The region, known for the five peaks of Gozu Mountain and the swan-attracting Hyoko Lake, is a place where people have lived in harmony with nature for generations.

Developed by local culinary artisans who deeply care for this land, Agano Hime Beef is a labor of love. Raised with utmost care for the environment and feed, this “pampered daughter” of Agano is a proud creation of the region’s skilled producers.

Key Features

1. Melt-in-Your-Mouth Red Meat:

• Only female cattle are selected, as their meat is softer and finer-grained than that of males.

• Balanced marbling enhances the tenderness and umami of the red meat, making it enjoyable for people of all ages.

2. Premium Flavor and Texture:

• The rich flavor and melt-in-your-mouth texture of Agano Hime Beef make it a standout. Its balance of lean meat and marbling ensures a delightful dining experience.

Key Features

1. Melt-in-Your-Mouth Red Meat:

• Only female cattle are selected, as their meat is softer and finer-grained than that of males.

• Balanced marbling enhances the tenderness and umami of the red meat, making it enjoyable for people of all ages.

2. Premium Flavor and Texture:

• The rich flavor and melt-in-your-mouth texture of Agano Hime Beef make it a standout. Its balance of lean meat and marbling ensures a delightful dining experience.

Agano Shu: Local Artisans Driving Innovation

Agano Shu is a team of local experts from various fields who came together to create the Agano Hime Beef brand. United by their love for Agano, they aim to promote the region’s culinary and cultural heritage through this premium beef.

Sustainable and Circular Agriculture

Agano Hime Beef is a product of eco-friendly farming practices:

1. Innovative Feed from Spent Beer Grains:

• Feed is created using spent beer grains from Swan Lake Beer, processed with lactic acid bacteria by Biotech Japan to make it more palatable for cattle.

• This process reduces waste and feed costs while providing high-nutrient, eco-friendly feed.

2. Organic Fertilizer from Cattle Manure:

• The cattle manure is used as fertilizer by local farming groups, contributing to a circular agricultural system.

3. Stress-Free Environment:

• Raised in the serene natural surroundings of Agano City, the cattle grow stress-free, resulting in tender meat with rich, flavorful taste.